Released on = May 8, 2007, 3:55 pm

Press Release Author = Blue River Marketing

Industry = Marketing

Press Release Summary = Blue River Marketing is proud to offer a new feature to
their already growing list of services

Press Release Body = Boynton Beach, FLA. (May 1, 2007) With a growing number of
businesses attending trade shows each year, there is a surfacing need to stand out
from the competition.

Trade shows are satellite offices and with the right presentation you have a chance
to make new contacts, meet with new prospects, and present your products and
services to an audience that might not normally see your business. There are many
factors that determine the success of your trade show such as graphic designs, color
psychology, foot traffic patterns, lighting, and even follow-up. For example, did
you know that by contacting key prospects immediately after a show with letters,
calls and brochures you increase your chances of sales by 63%?

"The main idea for your trade show exhibit should be giving them a genuine reason to
come," says Gerald Landolfi, director of sales at Blue River Marketing. "You can
use key chains and pens but the only people you are going to attract are
kleptomaniacs, not the targeted market who truly want what you have to offer.
People want to know only one thing, how are they going to benefit from choosing you
over the competition."

"It's been reported that around 90% of exhibitors are unsuccessful," continues Mr.
Landolfi. "The main reason is due to the amount of time they spend on talking about
how great they are. Now the other 10% that always seem to succeed, that happens
because they tend to focus on two things, the reason why they are there and
customer's benefits."

After spending years in trade shows with leading Fortune 500 companies such as
Sherwin-Williams, Gerald has learned the secrets on how to develop a winning
exhibition using simple changes that can lead to powerful outcomes. Gerald is the
direct or sales at Blue River Marketing, a marketing agency that's geared in helping
others achieve success.

ABOUT BLUE RIVER MARKETING
As stated, Blue River's goal is to help others achieve success by capturing your
targeted market and giving them that "must have" experience. Their services include
strategic brand development, research and benchmarking, as well as a host of
communication and social marketing services. Visit Blue River Marketing online at
www.gowithblue.com.

PR CONTACT:
Daniel Patrick
Blue River Marketing
E-mail: pr@gowithblue.com
Telephone: 561.386.5928


Web Site = http://www.gowithblue.com

Contact Details = Daniel Patrick
Blue River Marketing
E-mail: pr@gowithblue.com
Telephone: 561.386.5928